When we think back to Amazon's Marketplace launch in 2000, we're always amazed by how many people it helped become full-fledged eCommerce entrepreneurs. While there's no denying that Amazon is a lucrative platform for salespeople, the level of competition is now at an all-time high. By implementing the finest available Amazon product SEO methods, entrepreneurs may go the additional mile and expect to stay ahead of their competitors.
How can Amazon merchants differentiate themselves from the competition? Learn all you need to know about doing your own Amazon SEO in this comprehensive guide!
Get an idea about how Amazon’s A9 algorithm works
Before we get into Amazon SEO and how to improve your product listings, it's important to know how Amazon's A9 search algorithm works. Its not identical to Google because Amazon’s queries are only commercial.
Customer make a search in Amazon, A9 algorithm knows customer want to buy that product which he/she searched. That search term matches to a group of relevant products.
The ranking factors for Amazon are:
- Positive customer review
- Historical Sales
- Relevant keywords
- The right price (based on the competition)
It's worth noting that, while the algorithm is continually seeking for relevance based on a query, previous data is also quite essential, as the list above shows.
For new sellers, how can you ever hope to increase Amazon's ranks if Amazon emphasises products with significant sales, but you haven't made any sales or collected any historical data for A9? The answer lies in Amazon SEO, which begins with keyword research to ensure that you are found by the customers that matter to you.
Amazon Keyword research
Same as Google, Amazon SEO approach is based on the keyword research. Your products will appear irrelevant and won't show up for users if you don't employ the proper keywords in your rankings. First we need to know where to find keywords.
Using the Amazon search box is an excellent tool to conduct keyword research that every Amazon seller should be aware of. It will autocomplete your queries as you enter, effectively performing keyword research for you. Keep looking for all the different types of turntables you can think of and see what comes up. The next option is to use tools like Google keyword planner, semrush tool, ahref tool etc. When you combine all of these strategies, you should have a good number of relevant keywords to include in your product listings.
Amazon product listing optimization
Once you've compiled your keyword list, it's time to apply them to your product listings. Amazon requires titles to be under 200 characters long and to include terms that accurately describe the product. This is also an opportunity for sellers to include relevant keywords, but don't stuff them in. The idea is to use the most relevant keywords that will also help you get the most traffic to your products. Also when you give the product description, be detailed.
Amazon product images
For Amazon SEO product images matter so much and not just any images, but high-resolution images (at least 1,000 pixels), preferably taken by a professional. Remember that Amazon now allows customers to zoom in on product photographs very closely, so quality is crucial.
Allow your images to convey all of the details, as visuals may be just as effective as product descriptions in generating sales. Another approach you should use for your Amazon product images is to use lifestyle images, which show people utilising the things in the desired ways.
Reviews and Ratings
Amazon's major goal, like Google's, is to provide people with positive and useful experiences. This is why Amazon reviews and star ratings are so important to a product's overall ranking. Amazon wants users to buy items, so it will display products that a large number of people have purchased and enjoyed. What matters here are the number of ratings and reviews your products have received. Negative reviews will always happen, but the key is to reply quickly and see what you can do to improve the customer's experience going forward.
Measure the product performance through Amazon brand analytics
The final step in performing comprehensive Amazon SEO is to use analytics to track the performance of your products. You can use Amazon brand analytics or third party apps that can track keyword and product performance
You now have a solid understanding of how the Amazon A9 algorithm works and how to optimise your listing to increase visibility in the marketplace. We understand that this post won't turn you into an Amazon SEO master overnight, but we hope it will provide you with the information you need to get started. Contact us if you're interested in hiring a competent Amazon SEO company to assist you with your SEO demands.
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